Common’s new single ‘Sweet’ from his album, The Dreamer/The Believer to be released December 20. The video was filmed over four days, in the gritty streets of Haiti, where himself and talented Haitian-American Director, Phillipe Scaglietti aka. Phil The God captured the beauty of the island despite the damage fom the recent devastating earthquake that ravished the island back in 2010.
Behind The Scenes
One may ask, Why Haiti? and Why this deep, thought provoking song? Well, the prolific writer/musician told MTV sources: “When I started ‘Sweet,’ as soon as I started talking on it, I was like, ‘Yo, this is hip-hop, this is what I do…It was a lot I had to get off my chest on that. And at the same token, I love hip-hop music and raw rap music, for me it was like, ‘Man, I’m gonna go ahead and give them this side of me too.’ ” He went on to explain, “The great thing about hip-hop, you definitely get motivated by other hip-hop artists…You get in the ring and you’ll be like, ‘Let’s go,’ but for me, it’s like, I’m talking to whoever feels it, whoever when they hear it, they’re like, ‘Ooh, is that person talking about me?’ ”
Sources say Common used the popularity of this fresh video, to raise funds for the Disaster ridden island. He previously live streamed a sneak peek of the video, where fans would have to first pay $1 to view it. The proceeds they say were in aid of the Sean Penn led J’P Haitian Relief Organization.
Can we say SWEEEET (Pun Intended), taking the Caribbean to the world through Music… not sure about the extremely ‘colorful’ lyrics though, lol but love this move by Common…happy for the Island love:)!Check out the video below, what are your thoughts?
WARNING: Very explicit lyrics
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