by Natalie Monique
PUMA has teamed up with Cedella Marley, Jamaican Fashion Designer/eldest daughter of the Legendary Reggae King Bob Marley to dress the Jamaican team for the 2012 London Olympics.
The edgy, fashion-forward outfits (JA Olympics Kit) will be worn by both the Women and Mens teams, uniforms as well as for the Official Ceremonies and appearances.
Cedella Marley new Swimwear Line ‘High Tide’, will also be shown at the Pulse Investments upcoming prestigious Caribbean Fashion Week (CFW 2012) to be held in Kingston, Jamaica June 7-11.
The Olympic Team Collection was first unveiled by The Jamaica Olympic Association and PUMA, in London this past week, and Pulse’ official Facebook page says attendees may very likely get a live sneak peek at the Olympic gears at CFW.
Usain Bolt endorsed the Collection via PUMA sources,‘I can’t think of a better person to design our Olympic outfits than Cedella…PUMA got that right…hooking up with a legendary Jamaican. She’s a great designer but also carries on the spirit of our nation through the legacy of the Marley family. It’s going to be inspirational to run in London with that energy surrounding me.”
Cedella told Puma she is appreciative of the opportunity, “It is truly an honor to design this collection for my home country and my home team,” said Cedella Marley. “It’s not even a dream come true because it’s something I never dreamed would be possible. I ran track in high school in Jamaica and I’m still a huge fan of Jamaican Athletics, so to have a role in creating the outfits for our Olympians is a thrill. I admire what PUMA has been doing in Jamaica over the years and the Marley family has the same type of give-back philosophy. I think this partnership is going to be legendary.
”She describes the line as, ‘Grace Jones meets my Dad-very music inspired and a bit retro’… Will be in Retail stores this month…what do u think of the pieces?